Original research · Updated
The South Googles Dehydration. The West Googles Electrolytes.
Four years of Google searches for dehydration, heat illness and electrolytes in every state. Heat-stroke searches jump 18-fold every summer, and Americans now search for electrolytes five times as often as for dehydration.
By Hydrate · Sources: Google Ads and Google Trends via DataForSEO, US Census BureauState data (CSV)Cite thisPress contact
18×
More heat-illness searches in July than in December.
Google Ads, October 2025–September 2026
5 to 1
Electrolyte searches for every dehydration search in the US.
Google Ads, last 12 months
Mississippi
Among the top states for dehydration searches on both Google measures.
Google Ads + Google Trends
−22%
Heat-illness searches since 2022–23, after the record-hot summer of 2023.
Google Ads
What we found
- Searches for heat stroke, heat exhaustion and sun poisoning rise about 18-fold from December to July, peaking at 1.6 million in July 2023.
- The Deep South searches for dehydration most: Mississippi, Alabama and Louisiana lead on both Google Ads and Google Trends.
- Heat-illness searches run highest in Arizona and Oklahoma; electrolyte searches in the West, led by Nevada, Arizona and Texas.
- Americans search for electrolytes about 5 times as often as for dehydration, and electrolyte searches are up 10% since 2022–23.
- Alaska searches least for dehydration and heat illness; the Pacific Northwest is near the bottom too.
What each state googles most
For each state, the topic it searches most compared with the US as a whole, per resident. Solid tiles search that topic at least 5% more than the national rate; pale tiles are close to it.
The hydration topic each state searches most, relative to the US
Number = that topic's searches per resident as a % of the US rate (100 = average). Google Ads search volume, October 2025–September 2026, divided by Census ACS 2024 population. DC not shown: commuters inflate its per-resident rate.
- Dehydration
- Heat illness
- Electrolytes
- Within 5% of the US rate
| State | Topic | Searches per resident, % of US rate |
|---|---|---|
| Hawaii | Heat illness | 164 |
| North Carolina | Dehydration | 123 |
| Virginia | Dehydration | 136 |
| Arizona | Heat illness | 120 |
| South Carolina | Heat illness | 113 |
| Alabama | Dehydration | 120 |
| Oklahoma | Heat illness | 115 |
| Tennessee | Dehydration | 113 |
| Florida | Heat illness | 119 |
| Kentucky | Dehydration | 106 |
| Missouri | Heat illness | 110 |
| North Dakota | Heat illness | 116 |
| Nevada | Electrolytes | 113 |
| Texas | Electrolytes | 113 |
| Georgia | Dehydration | 115 |
| Kansas | Heat illness | 109 |
| Minnesota | Heat illness | 110 |
| Indiana | Heat illness | 105 |
| Iowa | Dehydration | 102 |
| Arkansas | Dehydration | 102 |
| Maine | Heat illness | 103 |
| West Virginia | Dehydration | 105 |
| Nebraska | Heat illness | 107 |
| Delaware | Dehydration | 104 |
| South Dakota | Heat illness | 105 |
| Utah | Heat illness | 112 |
| Louisiana | Dehydration | 113 |
| Ohio | Dehydration | 99 |
| Illinois | Electrolytes | 108 |
| Pennsylvania | Dehydration | 97 |
| California | Electrolytes | 115 |
| Rhode Island | Dehydration | 93 |
| Colorado | Electrolytes | 113 |
| New Mexico | Dehydration | 95 |
| Michigan | Dehydration | 93 |
| Mississippi | Dehydration | 114 |
| Massachusetts | Electrolytes | 101 |
| Maryland | Dehydration | 100 |
| New Hampshire | Heat illness | 90 |
| Wisconsin | Heat illness | 91 |
| Wyoming | Heat illness | 95 |
| New York | Electrolytes | 111 |
| Vermont | Heat illness | 86 |
| Connecticut | Electrolytes | 95 |
| Idaho | Heat illness | 86 |
| New Jersey | Electrolytes | 100 |
| Montana | Electrolytes | 101 |
| Oregon | Electrolytes | 95 |
| Washington | Electrolytes | 101 |
| Alaska | Electrolytes | 79 |
Which states search most for dehydration?
A state is listed only when Google Ads volumes and Google Trends both put it in the top 12 (or bottom 12). The two measure search differently, so agreement is the bar. We don't rank states on “how much water should I drink”: the two sources disagree on it.
Dehydration
Highest
- Mississippi
- Alabama
- Louisiana
- North Carolina
- Tennessee
Lowest
Alaska, Idaho, Oregon
Heat illness
Highest
- Arizona
- Oklahoma
- North Dakota
- Missouri
- Kansas
Lowest
Alaska, New York, New Jersey
Electrolytes
Highest
- Nevada
- Arizona
- Texas
- California
- Colorado
Lowest
Kentucky, West Virginia, Alaska
When do heat stroke searches peak?
In June or July, every year. US searches for heat exhaustion, heat stroke and sun poisoning rise about 18-fold from winter to summer. The highest month in four years was July 2023, the record-hot summer, and each summer since has been lower. Dehydration searches barely move with the seasons.
Monthly US Google searches, heat illness vs. dehydration
United States, October 2022–September 2026. Source: Google Ads search volume via DataForSEO.
| Month | Heat illness | Dehydration |
|---|---|---|
| 2022-10 | 100,300 | 247,300 |
| 2022-11 | 69,300 | 244,000 |
| 2022-12 | 58,800 | 274,500 |
| 2023-01 | 70,400 | 278,100 |
| 2023-02 | 104,400 | 231,300 |
| 2023-03 | 202,300 | 278,100 |
| 2023-04 | 384,600 | 278,400 |
| 2023-05 | 531,500 | 318,900 |
| 2023-06 | 846,000 | 319,200 |
| 2023-07 | 1,611,000 | 389,400 |
| 2023-08 | 867,000 | 324,100 |
| 2023-09 | 343,000 | 265,700 |
| 2023-10 | 131,700 | 231,300 |
| 2023-11 | 71,100 | 231,600 |
| 2023-12 | 56,600 | 265,200 |
| 2024-01 | 75,300 | 265,200 |
| 2024-02 | 87,600 | 265,200 |
| 2024-03 | 188,100 | 265,200 |
| 2024-04 | 270,200 | 265,200 |
| 2024-05 | 581,000 | 301,700 |
| 2024-06 | 1,308,000 | 368,800 |
| 2024-07 | 1,195,000 | 368,100 |
| 2024-08 | 655,000 | 305,800 |
| 2024-09 | 305,000 | 234,400 |
| 2024-10 | 132,800 | 234,400 |
| 2024-11 | 58,100 | 216,500 |
| 2024-12 | 54,100 | 221,100 |
| 2025-01 | 60,800 | 264,900 |
| 2025-02 | 83,400 | 221,400 |
| 2025-03 | 201,500 | 275,800 |
| 2025-04 | 358,600 | 286,300 |
| 2025-05 | 517,500 | 292,300 |
| 2025-06 | 1,215,000 | 335,700 |
| 2025-07 | 1,160,000 | 336,200 |
| 2025-08 | 569,500 | 299,900 |
| 2025-09 | 222,100 | 256,000 |
| 2025-10 | 104,400 | 209,480 |
| 2025-11 | 62,100 | 214,380 |
| 2025-12 | 59,000 | 221,000 |
| 2026-01 | 63,400 | 221,000 |
| 2026-02 | 83,400 | 201,500 |
| 2026-03 | 260,200 | 240,000 |
| 2026-04 | 262,800 | 210,400 |
| 2026-05 | 396,000 | 246,300 |
| 2026-06 | 801,500 | 254,700 |
| 2026-07 | 1,068,000 | 311,300 |
| 2026-08 | 561,000 | 292,800 |
| 2026-09 | 343,000 | 256,800 |
Electrolytes outsearch dehydration 5 to 1
US Google searches over the last 12 months, by topic. Electrolytes includes brand searches (Liquid I.V., Pedialyte, LMNT).
US Google searches by hydration topic, last 12 months
October 2025–September 2026, with the change since October 2022–September 2023. Close variants Google counts together are counted once. Source: Google Ads via DataForSEO.
- Electrolytes14.8M (+10%)
- Heat illness4.1M (−22%)
- How much water3.7M (−4%)
- Dehydration2.9M (−17%)
Find your state
In Alabama, residents search for dehydration 20% more per person than Americans overall, for heat illness 5% more, and for electrolytes 14% less (Google Ads, October 2025–September 2026). It is among the top states for dehydration searches on both Google Ads and Google Trends.
In Alaska, residents search for dehydration 31% less per person than Americans overall, for heat illness 56% less, and for electrolytes 21% less (Google Ads, October 2025–September 2026). It is among the lowest for dehydration, heat illness and electrolytes searches on both measures.
In Arizona, residents search for dehydration 4% more per person than Americans overall, for heat illness 20% more, and for electrolytes 7% more (Google Ads, October 2025–September 2026). It is among the top states for heat illness and electrolytes searches on both Google Ads and Google Trends.
In Arkansas, residents search for dehydration 2% more per person than Americans overall, for heat illness 0% more, and for electrolytes 24% less (Google Ads, October 2025–September 2026).
In California, residents search for dehydration 5% less per person than Americans overall, for heat illness 8% less, and for electrolytes 15% more (Google Ads, October 2025–September 2026). It is among the top states for electrolytes searches on both Google Ads and Google Trends.
In Colorado, residents search for dehydration 13% less per person than Americans overall, for heat illness 5% less, and for electrolytes 13% more (Google Ads, October 2025–September 2026). It is among the top states for electrolytes searches on both Google Ads and Google Trends. It is among the lowest for dehydration searches on both measures.
In Connecticut, residents search for dehydration 10% less per person than Americans overall, for heat illness 18% less, and for electrolytes 5% less (Google Ads, October 2025–September 2026). It is among the lowest for heat illness searches on both measures.
In Delaware, residents search for dehydration 4% more per person than Americans overall, for heat illness 5% less, and for electrolytes 9% less (Google Ads, October 2025–September 2026).
In District of Columbia, residents search for dehydration 60% more per person than Americans overall, for heat illness 55% more, and for electrolytes 71% more (Google Ads, October 2025–September 2026). DC is not ranked: commuters inflate its per-resident rate.
In Florida, residents search for dehydration 10% less per person than Americans overall, for heat illness 19% more, and for electrolytes 1% less (Google Ads, October 2025–September 2026).
In Georgia, residents search for dehydration 15% more per person than Americans overall, for heat illness 6% less, and for electrolytes 5% more (Google Ads, October 2025–September 2026).
In Hawaii, residents search for dehydration 7% more per person than Americans overall, for heat illness 64% more, and for electrolytes 1% less (Google Ads, October 2025–September 2026).
In Idaho, residents search for dehydration 26% less per person than Americans overall, for heat illness 14% less, and for electrolytes 14% less (Google Ads, October 2025–September 2026). It is among the lowest for dehydration searches on both measures.
In Illinois, residents search for dehydration 3% more per person than Americans overall, for heat illness 9% less, and for electrolytes 8% more (Google Ads, October 2025–September 2026).
In Indiana, residents search for dehydration 2% less per person than Americans overall, for heat illness 5% more, and for electrolytes 15% less (Google Ads, October 2025–September 2026). It is among the lowest for electrolytes searches on both measures.
In Iowa, residents search for dehydration 2% more per person than Americans overall, for heat illness 0% more, and for electrolytes 17% less (Google Ads, October 2025–September 2026).
In Kansas, residents search for dehydration 6% less per person than Americans overall, for heat illness 9% more, and for electrolytes 13% less (Google Ads, October 2025–September 2026). It is among the top states for heat illness searches on both Google Ads and Google Trends.
In Kentucky, residents search for dehydration 6% more per person than Americans overall, for heat illness 6% more, and for electrolytes 25% less (Google Ads, October 2025–September 2026). It is among the top states for dehydration searches on both Google Ads and Google Trends. It is among the lowest for electrolytes searches on both measures.
In Louisiana, residents search for dehydration 13% more per person than Americans overall, for heat illness 13% less, and for electrolytes 14% less (Google Ads, October 2025–September 2026). It is among the top states for dehydration searches on both Google Ads and Google Trends.
In Maine, residents search for dehydration 3% less per person than Americans overall, for heat illness 3% more, and for electrolytes 18% less (Google Ads, October 2025–September 2026).
In Maryland, residents search for dehydration 0% more per person than Americans overall, for heat illness 19% less, and for electrolytes 5% less (Google Ads, October 2025–September 2026). It is among the lowest for heat illness searches on both measures.
In Massachusetts, residents search for dehydration 9% less per person than Americans overall, for heat illness 11% less, and for electrolytes 1% more (Google Ads, October 2025–September 2026).
In Michigan, residents search for dehydration 7% less per person than Americans overall, for heat illness 10% less, and for electrolytes 13% less (Google Ads, October 2025–September 2026).
In Minnesota, residents search for dehydration 8% less per person than Americans overall, for heat illness 10% more, and for electrolytes 4% less (Google Ads, October 2025–September 2026).
In Mississippi, residents search for dehydration 14% more per person than Americans overall, for heat illness 25% less, and for electrolytes 28% less (Google Ads, October 2025–September 2026). It is among the top states for dehydration searches on both Google Ads and Google Trends.
In Missouri, residents search for dehydration 3% less per person than Americans overall, for heat illness 10% more, and for electrolytes 17% less (Google Ads, October 2025–September 2026). It is among the top states for heat illness searches on both Google Ads and Google Trends.
In Montana, residents search for dehydration 28% less per person than Americans overall, for heat illness 13% less, and for electrolytes 1% more (Google Ads, October 2025–September 2026). It is among the lowest for dehydration searches on both measures.
In Nebraska, residents search for dehydration 10% less per person than Americans overall, for heat illness 7% more, and for electrolytes 11% less (Google Ads, October 2025–September 2026).
In Nevada, residents search for dehydration 0% more per person than Americans overall, for heat illness 7% more, and for electrolytes 13% more (Google Ads, October 2025–September 2026). It is among the top states for electrolytes searches on both Google Ads and Google Trends.
In New Hampshire, residents search for dehydration 13% less per person than Americans overall, for heat illness 10% less, and for electrolytes 12% less (Google Ads, October 2025–September 2026).
In New Jersey, residents search for dehydration 14% less per person than Americans overall, for heat illness 22% less, and for electrolytes 0% more (Google Ads, October 2025–September 2026). It is among the lowest for dehydration and heat illness searches on both measures.
In New Mexico, residents search for dehydration 5% less per person than Americans overall, for heat illness 10% less, and for electrolytes 18% less (Google Ads, October 2025–September 2026).
In New York, residents search for dehydration 7% less per person than Americans overall, for heat illness 19% less, and for electrolytes 11% more (Google Ads, October 2025–September 2026). It is among the lowest for heat illness searches on both measures.
In North Carolina, residents search for dehydration 23% more per person than Americans overall, for heat illness 20% more, and for electrolytes 2% more (Google Ads, October 2025–September 2026). It is among the top states for dehydration searches on both Google Ads and Google Trends.
In North Dakota, residents search for dehydration 13% less per person than Americans overall, for heat illness 16% more, and for electrolytes 12% less (Google Ads, October 2025–September 2026). It is among the top states for heat illness searches on both Google Ads and Google Trends.
In Ohio, residents search for dehydration 1% less per person than Americans overall, for heat illness 4% less, and for electrolytes 12% less (Google Ads, October 2025–September 2026).
In Oklahoma, residents search for dehydration 4% more per person than Americans overall, for heat illness 15% more, and for electrolytes 18% less (Google Ads, October 2025–September 2026). It is among the top states for heat illness searches on both Google Ads and Google Trends.
In Oregon, residents search for dehydration 18% less per person than Americans overall, for heat illness 23% less, and for electrolytes 5% less (Google Ads, October 2025–September 2026). It is among the lowest for dehydration searches on both measures.
In Pennsylvania, residents search for dehydration 3% less per person than Americans overall, for heat illness 7% less, and for electrolytes 14% less (Google Ads, October 2025–September 2026).
In Rhode Island, residents search for dehydration 7% less per person than Americans overall, for heat illness 7% less, and for electrolytes 15% less (Google Ads, October 2025–September 2026).
In South Carolina, residents search for dehydration 9% more per person than Americans overall, for heat illness 13% more, and for electrolytes 12% less (Google Ads, October 2025–September 2026). It is among the top states for dehydration searches on both Google Ads and Google Trends.
In South Dakota, residents search for dehydration 12% less per person than Americans overall, for heat illness 5% more, and for electrolytes 15% less (Google Ads, October 2025–September 2026).
In Tennessee, residents search for dehydration 13% more per person than Americans overall, for heat illness 9% more, and for electrolytes 9% less (Google Ads, October 2025–September 2026). It is among the top states for dehydration searches on both Google Ads and Google Trends.
In Texas, residents search for dehydration 8% more per person than Americans overall, for heat illness 1% more, and for electrolytes 13% more (Google Ads, October 2025–September 2026). It is among the top states for electrolytes searches on both Google Ads and Google Trends.
In Utah, residents search for dehydration 22% less per person than Americans overall, for heat illness 12% more, and for electrolytes 3% less (Google Ads, October 2025–September 2026). It is among the top states for heat illness searches on both Google Ads and Google Trends.
In Vermont, residents search for dehydration 15% less per person than Americans overall, for heat illness 14% less, and for electrolytes 19% less (Google Ads, October 2025–September 2026). It is among the lowest for dehydration and electrolytes searches on both measures.
In Virginia, residents search for dehydration 36% more per person than Americans overall, for heat illness 8% more, and for electrolytes 2% more (Google Ads, October 2025–September 2026).
In Washington, residents search for dehydration 17% less per person than Americans overall, for heat illness 29% less, and for electrolytes 1% more (Google Ads, October 2025–September 2026). It is among the lowest for dehydration searches on both measures.
In West Virginia, residents search for dehydration 5% more per person than Americans overall, for heat illness 3% less, and for electrolytes 37% less (Google Ads, October 2025–September 2026). It is among the top states for dehydration searches on both Google Ads and Google Trends. It is among the lowest for electrolytes searches on both measures.
In Wisconsin, residents search for dehydration 16% less per person than Americans overall, for heat illness 9% less, and for electrolytes 14% less (Google Ads, October 2025–September 2026). It is among the lowest for dehydration searches on both measures.
In Wyoming, residents search for dehydration 22% less per person than Americans overall, for heat illness 5% less, and for electrolytes 14% less (Google Ads, October 2025–September 2026).
All states
Searches per 100,000 residents over the last 12 months, and each state's rank on Google Ads and Google Trends. Sorted by dehydration plus heat-illness searches.
| State | Dehydrationper 100k · rank Ads / Trends | Heat illnessper 100k · rank Ads / Trends | Electrolytesper 100k · rank Ads / Trends |
|---|---|---|---|
| District of Columbia | 1,351 · – / – | 1,851 · – / – | 7,467 · – / – |
| Hawaii | 904 · 10 / 29 | 1,954 · 1 / 18 | 4,304 · 16 / 10 |
| North Carolina | 1,040 · 2 / 12 | 1,430 · 3 / 33 | 4,453 · 10 / 19 |
| Virginia | 1,149 · 1 / 13 | 1,293 · 13 / 32 | 4,463 · 9 / 31 |
| Arizona | 883 · 13 / 17 | 1,435 · 2 / 3 | 4,659 · 7 / 2 |
| South Carolina | 924 · 8 / 11 | 1,353 · 7 / 29 | 3,849 · 25 / 20 |
| Alabama | 1,013 · 3 / 6 | 1,253 · 18 / 14 | 3,769 · 32 / 32 |
| Oklahoma | 883 · 14 / 7 | 1,380 · 6 / 1 | 3,577 · 42 / 9 |
| Tennessee | 953 · 6 / 10 | 1,299 · 11 / 25 | 3,976 · 22 / 33 |
| Florida | 764 · 36 / 30 | 1,428 · 4 / 26 | 4,337 · 15 / 13 |
| Kentucky | 897 · 11 / 8 | 1,269 · 16 / 22 | 3,291 · 48 / 50 |
| Missouri | 824 · 23 / 14 | 1,316 · 9 / 7 | 3,622 · 40 / 28 |
| North Dakota | 739 · 38 / 35 | 1,385 · 5 / 10 | 3,835 · 27 / 36 |
| Nevada | 847 · 19 / 23 | 1,273 · 15 / 30 | 4,946 · 2 / 4 |
| Texas | 914 · 9 / 31 | 1,201 · 21 / 15 | 4,937 · 3 / 6 |
| Georgia | 978 · 4 / 15 | 1,119 · 29 / 38 | 4,604 · 8 / 17 |
| Kansas | 793 · 28 / 2 | 1,298 · 12 / 4 | 3,810 · 30 / 7 |
| Minnesota | 777 · 32 / 24 | 1,312 · 10 / 13 | 4,206 · 18 / 21 |
| Indiana | 833 · 22 / 18 | 1,252 · 19 / 27 | 3,688 · 39 / 44 |
| Iowa | 865 · 17 / 19 | 1,198 · 22 / 16 | 3,619 · 41 / 22 |
| Arkansas | 864 · 18 / 9 | 1,196 · 23 / 5 | 3,314 · 47 / 34 |
| Maine | 820 · 25 / 36 | 1,227 · 20 / 28 | 3,569 · 44 / 29 |
| West Virginia | 890 · 12 / 4 | 1,154 · 24 / 19 | 2,764 · 50 / 45 |
| Nebraska | 765 · 35 / 42 | 1,276 · 14 / 9 | 3,873 · 24 / 23 |
| Delaware | 883 · 15 / 20 | 1,135 · 27 / 34 | 3,953 · 23 / 37 |
| South Dakota | 749 · 37 / 21 | 1,256 · 17 / 6 | 3,691 · 38 / 38 |
| Utah | 663 · 46 / 25 | 1,341 · 8 / 8 | 4,225 · 17 / 3 |
| Louisiana | 953 · 7 / 5 | 1,039 · 40 / 11 | 3,749 · 35 / 39 |
| Ohio | 837 · 21 / 22 | 1,145 · 25 / 37 | 3,834 · 28 / 46 |
| Illinois | 870 · 16 / 37 | 1,089 · 33 / 45 | 4,718 · 6 / 40 |
| Pennsylvania | 821 · 24 / 16 | 1,116 · 30 / 40 | 3,770 · 31 / 41 |
| California | 804 · 26 / 46 | 1,103 · 32 / 35 | 5,023 · 1 / 11 |
| Rhode Island | 785 · 31 / 32 | 1,106 · 31 / 43 | 3,715 · 37 / 30 |
| Colorado | 736 · 40 / 47 | 1,140 · 26 / 39 | 4,937 · 4 / 8 |
| New Mexico | 801 · 27 / 26 | 1,074 · 37 / 17 | 3,570 · 43 / 12 |
| Michigan | 787 · 29 / 27 | 1,075 · 36 / 41 | 3,814 · 29 / 42 |
| Mississippi | 964 · 5 / 3 | 897 · 48 / 20 | 3,138 · 49 / 24 |
| Massachusetts | 770 · 33 / 33 | 1,063 · 38 / 47 | 4,401 · 13 / 14 |
| Maryland | 843 · 20 / 34 | 973 · 44 / 44 | 4,163 · 19 / 49 |
| New Hampshire | 739 · 39 / 38 | 1,077 · 35 / 42 | 3,847 · 26 / 25 |
| Wisconsin | 714 · 43 / 43 | 1,084 · 34 / 31 | 3,737 · 36 / 43 |
| Wyoming | 659 · 47 / 1 | 1,130 · 28 / 2 | 3,756 · 34 / 1 |
| New York | 786 · 30 / 39 | 962 · 45 / 49 | 4,830 · 5 / 15 |
| Vermont | 720 · 42 / 44 | 1,024 · 42 / 21 | 3,539 · 45 / 47 |
| Connecticut | 766 · 34 / 28 | 977 · 43 / 46 | 4,125 · 21 / 35 |
| Idaho | 623 · 48 / 45 | 1,033 · 41 / 12 | 3,769 · 33 / 5 |
| New Jersey | 726 · 41 / 40 | 927 · 46 / 48 | 4,355 · 14 / 26 |
| Montana | 606 · 49 / 41 | 1,041 · 39 / 23 | 4,418 · 12 / 18 |
| Oregon | 691 · 45 / 48 | 919 · 47 / 24 | 4,143 · 20 / 16 |
| Washington | 707 · 44 / 49 | 851 · 49 / 36 | 4,424 · 11 / 27 |
| Alaska | 588 · 50 / 50 | 527 · 50 / 50 | 3,457 · 46 / 48 |
Questions people ask
What are the most dehydrated states?
- No state-level data measures how dehydrated people are. What we can measure is searching: per person, Mississippi, Alabama and Louisiana search for dehydration most, on both Google Ads and Google Trends, and Alaska, Idaho and Oregon least.
Why is everyone drinking electrolytes now?
- We can't say why, but search shows the interest: Americans google electrolytes (including Liquid I.V., Pedialyte and LMNT) about 5 times as often as dehydration, and those searches are up 10% since 2022–23.
When do heat stroke searches peak?
- In June or July, every year. US searches for heat exhaustion, heat stroke and sun poisoning rise about 18-fold from winter to summer; the highest month in four years was July 2023.
Methodology
We pulled Google Ads monthly search volumes for 21 search terms in four topics, for every state and DC, from October 2022 to September 2026, through DataForSEO's Keywords Data API. Terms: dehydration (dehydration, dehydration symptoms, am i dehydrated, dehydration headache, how to rehydrate); heat illness (heat exhaustion, heat stroke, heat exhaustion symptoms, heat stroke symptoms, sun poisoning); electrolytes (electrolytes, electrolyte drink, electrolyte powder, liquid iv, pedialyte, lmnt); how much-water (how much water should i drink, how much water should i drink a day, how much water to drink a day, how much water should you drink a day, water intake calculator).
Google Ads folds close variants together and reports the same numbers for each (“dehydration” and “dehydrated”), so a term whose monthly series exactly matches an earlier one is counted once. Rates are searches over the last 12 complete months divided by each state's 2024 population (Census ACS 1-year). Google Ads volumes are rounded estimates, least precise for small states.
As a check we pulled Google Trends' state map for one term per topic, which Google normalizes by each state's total search volume. The two sources agree moderately on state order (rank correlation 0.68 for dehydration, 0.53 for heat illness, 0.47 for electrolytes), so a state is called highest or lowest only when both put it in the top or bottom 12. Searches show what people look up, not how dehydrated they are; tourists and commuters search where they are, which is why DC is left out of the rankings. Search interest tracks our heat risk ranking only loosely (rank correlation 0.28).
Cite this report
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APA
Hydrate. (2026, October 17). The South Googles Dehydration. The West Googles Electrolytes.. https://hydrateai.app/data/dehydration-searches-by-state
MLA
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Link (HTML)
<a href="https://hydrateai.app/data/dehydration-searches-by-state">The South Googles Dehydration. The West Googles Electrolytes.</a> (Hydrate)
Sources
- Google Ads, via DataForSEO (2026). Keywords Data API: Google Ads monthly search volume by US state, Oct 2022–Sep 2026.
- Google Trends, via DataForSEO (2026). Keywords Data API: Google Trends explore, US by state, past 5 years.
- U.S. Census Bureau (2024). American Community Survey 1-Year Estimates, Table B01001 (Sex by Age).
This page summarizes public data for general information. It is not medical advice; talk to a clinician about your own fluid needs, especially if you are pregnant, have kidney or heart conditions, or take medications that affect fluid balance.
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